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Bored With Board Games, Toymakers Go Digital

31.12.69

Everlasting as they may be, classic toys aren’t immune to today’s digital trends. A new age of “Toymaking 2.0” ensures the concept of “piece” will never be the same.

In 2012, toy makers and their most venerable franchises will evolve with semi-digital, mobile and tablet extensions. This aiming is rooted in data, with Common Sense Media reporting that not only do 52% of children five- to eight-years-old have access to a active device, but 25% use them to multitask most or some of the time.

This year’s push represents the industry’s most forward integration of technology to date as companies large and small focus on reversing a disappointing 2011 fete season.

With NPD Group reporting retail toy sales declined by 2% last year to $21.18 billion, all eyes now lie on rebuilding want digitally.

Source: MediaPost Communications

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